Art direction and design of Omotesando Hills 2021 SPRING visuals, Lookbook, Web and shopping floor signs.
The theme is "SPROUT".
Have you ever been surprised at the strength of its vitality when you saw the flowers blooming through the gaps in the asphalt? Even in days when it is difficult to feel positive in an uneasy social situation, looking at the plants around you and your feet will encourage you to be healthy. Even in harsh places, plants sprout and the earth is colored at the arrival of spring.
Along with the quiet vitality of plants, I made it while collage with spring clothes.
Instead of expressing it gorgeously and vividly, I aimed for a world view that depicts the spring landscape in my memory.
The Lookbook was shot in a studio in Tokyo and is composed of a mixture of the natural scenery and flowers of Chichibu Nagatoro. It followed the current social situation as if it symbolized us, whose activities are restricted by COVID-19, and plants that sprout in the distance.
Art Direction & Design: Keiji Yano
Photography & Art Work: John Clayton Lee(HOME)
Styling: Shotaro Yamaguchi(eight peace)
Hair Styling: HORI(BE NATURAL)
Make-up: Dash
Model: Sophie(Donna) / Matt(Bravo)
Creative Direction: RCKT/Rocket Company*
Client: Mori Building Co., Ltd.
Photography & Art Work: John Clayton Lee(HOME)
Styling: Shotaro Yamaguchi(eight peace)
Hair Styling: HORI(BE NATURAL)
Make-up: Dash
Model: Sophie(Donna) / Matt(Bravo)
Creative Direction: RCKT/Rocket Company*
Client: Mori Building Co., Ltd.
